Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the internet.
Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialist and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.
Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.
The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click, but has the potential to be much more profitable!
An effective internet marketing strategy is a must for any business. You need to utilize the internet to market your business or you are missing out BIG TIME. Research shows over 80% of people go to the internet over the phone book to find information about local businesses.
Your business needs to be seen and exposed to these people who are searching online. The Salgado Group has many many ways to help your business online. We offer many services for your businesse:
• Video Marketing
• Social Media Marketing
• Search Engine Marketing
• Email Marketing
• Article Marketing
• Business Directory Listings
• Search Engine Optimization
• Internet Consulting
• Press Release Distribution
• Much Much More!
The bottom line is we can create a greater footprint for your business online. The more you show up the better your chances are of people doing business with you. We offer many specific programs that will help a local businesses.
We offer FREE consultation to 15 local businesses each month. If you would like to see how Salgado Group can help you online contact us to see if we have any spots available.
