More and more businesses are turning to online video marketing to get the word out about their business. If your not considering doing the same chances are your letting your competition get the leg up on you with this form of online marketing.
Comscore, the global leader in measuring the digital world and its behaviors, provided the latest statistics about online videos:
- 76.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.
- 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
- 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
- The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
- The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.
As you can see the from the numbers above it is becoming a necessity for every business owner who wants to tap into growing their business online to implement using video as part of their internet marketing strategy.
Youtube for example is quickly becoming one of the search engines that people look to for information even before Yahoo! That’s saying a lot! Just recently I was doing some research myself since I am in the market for a new home and used Youtube to find videos of the towns that we are interested in purchasing in.
Jump on the video bandwagon now before your competition does. Its only a matter of time before they do. Why not get a head start over them.
