Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).

• It’s fast- you can have a campagin up and running in less than 30 minutes. Getting your site into the search engine listings (organically) can take weeks or even many months depending on the competition level.
• If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you are spending, what your potential customers are doing online, and what sales you have made. If you think about advertising in the Yellow Pages, it’s the exact opposite…with the Yellow Pages, you never even know if anyone sees your ad!
• It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can ten them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts.

Pay Per Click advertising needs to be a part of every business owners internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.

• Google’s rules and tips and tricks to work within them- Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable.

These rules include:

• Keyword Research- I guarantee that if you are already using adwords, you are leaving out important keywords in your campaign. If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you have access to the right tools and strategies.

• Ad Testing- If you are not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only 1/2 the visitors to your site than you should be.
• Conversion Tracking- Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
• Tools- There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.
• Only Sending Visitors To The Home Page- There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.
• And many many more…

Our services are designed to help you manage your Pay Per Click campaign. Check out our strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!

Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

Do the keyword research

• Brainstorm core keywords with a diverse group
• “Spy” on your competition using tools
• Use other tools to expand the core list

Group keywords by the conversation type (what is the potential customer looking for?)

• If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house.

Build landing pages on your site for each conversation type

• You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

Set Up Your Own Blog

Set up your Adwords campaign using the keywords, groupings and landing page

Monitor & Test Every Day

• Split test ads every day
• Adjust bids every day
• Get rid of non-performing keywords every day

As soon as a great “money term” is found, start the search engine optimization process for that term.

• Market 2-3 articles per week (or more)
• Market 2-3 videos per month
• Make blog postings on your blog and others
• Answer posts on forums and yahoo answers

Move great “money terms” to Yahoo and MSN pay per click advertising engines

Rinse and repeat this process every 90 days!

Comscore, the global leader in measuring the digital world and its behaviors, provided the latest statistics about online videos:

• 76.8 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.
• 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
• 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
• The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
• The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.

As you can see the from the numbers above it is becoming a necessity for every business owner who wants to tap into growing their business online to implement using video as part of their internet marketing strategy.

Youtube for example is quickly becoming one of the search engines that people look to for information even before Yahoo! That’s saying a lot! Just recently I was doing some research myself since I am in the market for a new home and used Youtube to find videos of the towns that we are interested in purchasing in.

Jump on the video bandwagon now before your competition does. Its only a matter of time before they do. Why not get a head start over them.

Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps to skyrocket you right to the top!

Business owners have big challenges when it comes to search engine optimization:

• Often, Google doesn’t even know their site exists (this is VERY common)
• Even if Google does know about their site, it never shows up in search engine listings
• Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like
• Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!

All is not gloom and doom however! With a little help, you can start to overcome all of these issues. Check out our plan on how to dominate your market to see what we advise.

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialist and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click, but has the potential to be much more profitable!

An effective internet marketing strategy is a must for any business. You need to utilize the internet to market your business or you are missing out BIG TIME. Research shows over 80% of people go to the internet over the phone book to find information about local businesses.

Your business needs to be seen and exposed to these people who are searching online. The Salgado Group has many many ways to help your business online. We offer many services for your businesse:

• Video Marketing
• Social Media Marketing
• Search Engine Marketing
• Email Marketing
• Article Marketing
• Business Directory Listings
• Search Engine Optimization
• Internet Consulting
• Press Release Distribution
• Much Much More!

The bottom line is we can create a greater footprint for your business online. The more you show up the better your chances are of people doing business with you. We offer many specific programs that will help a local businesses.

We offer FREE consultation to 15 local businesses each month. If you would like to see how Salgado Group can help you online contact us to see if we have any spots available.